These treats were purchased in Tasmania circa 2009.

For fifteen years they have sat in mint condition at the back of my freezer, as they are somewhat of a collector’s item.

Apparently a rebranding of the ‘Mars’ name is quite rare, and it was done so on this occasion to promote the entry of a Tasmanian team into the AFL.

In an attempt to be selected ahead of Greater Western Sydney as the 18th team in 2010, those behind the Tasmanian bid sought out a number of sponsors to prove their financial viability. ‘Mars’ had agreed to be their major backer, and shortly after launched this rather unique campaign.

Although Tasmania did not gain entry to the AFL back then, it has since been confirmed that a team from The Apple Isle will join the competition as the 19th club in 2028.