I signed up for pay-per-click advertising on Amazon a month ago, so let’s see how that is progressing.

Below is a screenshot of my statistics, with a few comments added.

The number of impressions is really good to be honest, and has been on the increase after a slow start. So people are paying attention, if not clicking or buying.

I set aside a budget of $150, of which the amount of clicks has cost me $6.21 so far.

But to make this work, and for the costs involved to even out, I did need to sell two books by this time. To begin making a profit, I needed to sell three or more. This is not a huge ask, so I think some sales are not too far away.

I can always make some keyword adjustments and maybe be a little more aggressive with my price bidding.

Overall, I can’t complain about what I’ve paid for. At the end of the day, Amazon cannot force anyone to buy anything; all they can do is put your product in more places where it can be seen. To that end, they have delivered on their part of the deal.

The consensus from other sellers who have invested in these ads all say that it does take a little time to see results. From what I can see from my graph is that I have keywords and search terms in the right areas, so now we play the waiting game.